Crafting a nice introductory note, or hitting it off with someone at an event, will set you on the right path but the way you follow up is vital.ĭoes it come off as pesky? Do you remember details and show you were paying attention? Will they remember you or is it presumptive to assume so?Īn effective follow-up email can be the difference between advancing a relationship and watching it fizzle. But salespeople are often judged just as much, if not more so, by their second impression (and beyond). Writing an Effective Follow-Up Sales Emailįirst impressions are important. Keep these sales follow-up email tips in your back pocket. Whatever your motivation, the follow-up message is an important tool in gaining and maintaining trust, and it deserves as much attention as your initial outreach. To this end, follow-ups shouldn’t always be sales-focused reaching out to simply compliment someone’s work, or congratulate them on a job anniversary, can pleasantly surprise and generate goodwill. But knowing when the time is right to follow up - like when there’s a new opportunity to add value, or you noticed a certain timing trigger - is integral to building relationships.
In fact, 92% of salespeople stop following up after hearing ‘no’ four times.īut, sales leaders who remain steadfast know that the first ‘no’ is sometimes just a stepping stone on the way to ‘yes’ - because 80% of prospects wait until the fifth follow-up to say ‘yes.’ĭoes this mean you should fire off five or more emails to everyone you’re pursuing? No, we wouldn’t recommend that. In a role driven by performance and growth, it can be tempting to give up and move on after hearing ‘no’ two or three times.
Nobody likes hearing the word ‘no’ - especially sales pros. Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Sales Blog.